Marketing

Marketing is about understanding your customers' needs. Learn what they want to know and at which places you can meet them. Create products that fit exactly what they want instead of a one-size-fits-all.

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Projects

Publishing

Publishing

We can support your project from concept to publication. Depending on the current state of your manuscript, video, website, or social media profiles, we offer services to edit or convert your existing materials and publish them on various platforms (print, online, YouTube, Facebook, etc.) in the required formats, image size, video encoding, and text length.

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Blog posts

How to Create Cover Graphics
By
Clemens Lode
, posted on
February 28, 2022
.

How to Create Cover Graphics

Here, I explain the bare minimum requirements to create a custom cover for publishing on Amazon KDP. Hiring professional services are still recommended.

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Books and Your Professional Career
By
Clemens Lode
, posted on
February 28, 2022
.

How Writing a Book can Help your Professional Career

A good approach to book publishing is to focus less on the profits from the sale and more on the connection you create with your readers to markt your services.

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 Great Expectations
By
Clemens Lode
, posted on
February 28, 2022
.

Great Expectations can be Dangerous

Be careful with your expections of the sales of your first book. It is best to expect no sales and be happy about the experience you can use for your next one.

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Starting a New Book
By
Clemens Lode
, posted on
February 28, 2022
.

How to Start a New Book the Right Way

You have two options: either write a book that you want to hold in your hands or you write a book that you want to see others holding in their hands.

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Selecting Personas
By
Clemens Lode
, posted on
February 28, 2022
.

How to Organize your Target Audience

When deciding for whom you are writing, come up with representative examples of people who will read your book. Apply names to make it more personal.

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 How to Organize Your Ideas
By
Clemens Lode
, posted on
February 28, 2022
.

How to Write a Non-Fiction Book

Reader of non-fiction books have a specific problem, need, or interest, and you are trying to solve it by providing instructions or information.‍

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7 Simple Steps to Improve SEO of Your Webflow Website
By
Clemens Lode
, posted on
February 28, 2022
.

7 Simple Steps to Improve SEO of your Webflow Website

With optimized websites, Webflow gives you a great start for SEO. With the 7 easy steps, you can improve your search engine rating significantly.

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Related Books and Services

Diagram on blackboard drawn with chalk showing agile iterations

Our Agile Coaching Services

Hire us to teach you to work iteratively and collaboratively

The purpose of agile coaching is to cut wasteful loops in your processes. First, cut out the middleman, then connect people and build trust with your clients.
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Book in front of a blue background opening up.

Our Book Publishing Services

Publish your book on Amazon, Google, and Leanpub

We can take your Word file, HTML document, LaTeX document, Google Doc, or (with some editing) even your text document and publish it as a soft- or hardcover.
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A woman thinking about ideas sitting in front of crumbled-up pieces of paper.

Our Brainstorming Services

I want to write a book, but how do I begin?

The best time to get a coach on board? At the beginning of your writing process or once you have decided on your topic and tried your hand at an outline.
Read more...
Two people discussing a business supply chain.

Our Video Editing Services

Videos to deliver your message for your marketing

At LODE, we can take your ideas and turn them into videos to effectively market your products and services. Our focus is on educational videos.
Read more...
Two people working on a presentation

Our Presentation Creation Services

Optimize your presentation to deliver your points

Our experienced editors will review your presentation and coach you to work out the central message. Let us help you streamline your presentation.
Read more...
Cover image of the book Kanban Remastered, Agile Lessons from Strategy Games

Kanban Remastered, Agile Lessons from Strategy Games: 8 Essays on Comparing Kanban with StarCraft

How Strategy Games can be used to Teach Agility

8 Essays on Comparing Kanban with StarCraft. Unterstand agility from a gamer's perspective and improve your team's collaboration and effectiveness.
Read more...
3D Cover of Scrum Your JIRA! Your Waterfall Organization Transformed into Multidisciplinary Teams, 10 Essays on Using Online Tools to Improve an Offline Technique

Scrum Your JIRA! Your Waterfall Organization Transformed into Multidisciplinary Teams, 10 Essays on Using Online Tools to Improve an Offline Technique

Need Ideas to improve your JIRA for agility?

Scrum Your JIRA! Your Waterfall Organization Transformed into Multidisciplinary Teams, 10 Essays on Using Online Tools to Improve an Offline Technique
Read more...
3D Book Cover with the title Better Books with LaTeX the Agile Way, Streamline Your Writing Process and Connect with Readers from Day One.

Better Books with LaTeX, the Agile Way: Self-Publish your book on Amazon, Google, and Leanpub

Streamline Your Writing Process

Connect with Readers from Day One. Better Books with LaTeX the Agile Way can help you to self-publish your Book on Amazon, Google, and Leanpub.
Read more...

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