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Heroism

Sainsbury’s OFFICIAL Christmas 2014 Ad

Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago.

This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.

[vc_video link=’https://www.youtube.com/watch?v=NWF2JBb1bvM’]

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By Clemens Lode

Clemens Lode is a management consultant with focus on agile project management methods (check out https://www.lode-consulting.com). He likes to summarize his insights into books, check out his philosophy series "Philosophy for Heroes" here: https://www.philosophy-for-heroes.com. His core approach to philosophy and management is that people need to be more aware of their limits and ultimately their identity and their vulnerabilities.

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