Why should a human being, whose life expectancy is 80 years, focus on that?

It is not about selling books, it is about communicating ideas and it doesn’t matter with which medium it will be done. Also, businesses can live longer than that. People construct houses that stand longer than 80 years. They start out with the idea of one day either selling the house or leaving it to their children. The customer of an entrepreneur is not the end consumer, but a possible future investor who will take over at some point. Myself, I’m not the company; I’m just the entrepreneur. While I still work “in” the company, I plan to remove myself bit by bit over the years. It is entrepreneurship. An entrepreneur builds businesses.

By Clemens Lode

Clemens Lode is a management consultant with focus on agile project management methods (check out https://www.lode-consulting.com). He likes to summarize his insights into books, check out his philosophy series "Philosophy for Heroes" here: https://www.philosophy-for-heroes.com. His core approach to philosophy and management is that people need to be more aware of their limits and ultimately their identity and their vulnerabilities.

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