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September 2019

August 2019

The Rules of Your Book

2019-08-01T15:07:29+02:00

In non-fiction works, the rules of your book are simply the rules of reality. In order to have a consistent quality throughout your book, I recommend deciding early on how deeply you will be researching specific topics. #writing #agile

July 2019

Selecting Personas

2019-08-01T14:58:03+02:00

When deciding for whom you are writing, come up with representative examples of people who will read your book. Apply names to make it more personal (and easier to remember). #marketing #agile #writing #publishing

June 2019

Starting a New Book

2019-08-01T14:55:47+02:00

When deciding to start a book project, you have two options. You write a book that you want to hold in your hands or you write a book that you want to see others holding in their hands. #writing #agile

May 2019

Great Expectations

2019-08-01T14:56:19+02:00

Your inner voice may argue that if only every 1,000th person in the country bought your book, you would be a millionaire, then it is time to challenge your inner statistician. #marketing #writing